Research | Product Design | Service Design
I collaborate to make
meaningful & measurable impacts through research & design
My Toolkit
Scientific Research & Analysis UX/UI
Information Architecture
Wire framing User Testing
User Research Prototyping
Design Thinking 3D Modelling
Story Telling Architectural Design
My Approach
I begin by addressing 4 key dimensions:
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-What is the problem area ?
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-Why is it important to address it ?
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-Who does it impact?
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-How do we address it & measure impact of the proposed innovation?
This enables me to choose the most fitting radical or incremental design approach for it.
I then imagine an ideal world without or less of the given problem, & challenge myself to relentlessly build, fail, learn & literate, until I reach a meaningful & measurable level of success.
My take on
making a difference
“Insanity is doing the same thing over and over and expecting different results.”
- Albert Einstein
As a principle, I believe in constant systematic engagement with the problem space in order to efficiently manage, document & learn from early failure. I employ a combined use of deductive, inductive & abductive thinking to innovate at the micro and macro level.​
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Recognition &
Collaborations
Ro-Guiltless Plastic Prize 2023 Finalist, Milan Design Week, 2023 (Inspiring Learning Projects category). Project Name: Via Rinnolo
Second Prize for year I, II & IV and third prize for year III in Annual Academic performance, SPAV
Winner of 2016 IIA AP Chapter, Monument Design Contest for Amaravati Capital City
Grant for Research Internship at NUS under the NUSIRI scheme
Presenter at the NAA 2015 Conference, Shanghai, China, for a research paper titled “Alternative economical solutions for the acoustical treatment of naturally ventilated lecture halls.”, with full funding from SPA, Vijayawada, India
On a lighter note...
Besides work and academia, I love taking a moment or two to pursue my hobbies. Recently I've been try my hand at the Kalimba after several years of playing the keys. Being quite a devoted INTJ-T, I do find myself shy on social media but I thoroughly enjoy being in the company of friends and family. I cherish capturing good memories, however I almost always fail to capture on camera! Of course being the person I am, these memories are systematically designed to compose the perfect evening . Just kidding ! Usually I prefer these moments accompanied by great food, a conservative amount of small talk and an abundance intellectual conversations or, simply just some good humour!
